Conan at Comic Con 2015
In the summer of 2015, Conan brought his late night show to Comic Con in San Diego for the first time. The primary objective for TBS was for it to feel like Conan & his show were “owning” Comic Con. We accomplished this very ambitious goal through a number of over-the-top events & activations, key OOH placements, a targeted paid and social campaign, and a partnership with POP2 vinyl figures to create a custom line of Conan themed collectibles.
One of the activations held that week was Conan Bingo - an after-hours, invite-only bingo tournament held for super-fans at a top-secret gallery space in downtown San Diego.
2015 Clio Entertainment Silver winning entry
